real estate sphere of influence letter sample real estate sphere of influence letter sample

Your newsletter list is also a great place to find referrals. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. (And, Ill give you the real estate email templates, too.). But the truth is, as humans, were already influencing each other all the time. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. This is how you reconnect with your sphere of influence database. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. But how many agents actually take that advice? A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. They better like it, or you're going to get blocked! Add your signature and contact information including your location. Its a simple shame on me script. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Pro Tip for TikTok: This is a fun one. And then you reached out via Facebook. It's so great to get off on the right foot - this letter would do it. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Yes, these lead generation systems work! Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Share your reason for becoming a Realtor. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Its really simple. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. This also warms up your SOI for your phone call. And theres no good reason to leave that kind of money on the table. Its one of the easiest ways to get your database engaged again. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. If you show up on social media consistently, simply being there and being open is enough. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. This can make a significant difference in your overall reach, as more people will read your content. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Remind your sellers about something you did that added a lot of value for them. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. All that I need from you is to verify that I have the correct home address and email address for you. Theres short-term business and there is this big long-term business potential. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. its also more effective. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. You can also see what specific links the recipient clicked. Part of that, Im sure, is the isolation that many are experiencing. What are the biggest (non-monetary) challenges and rewards? At that point, you use your Realtor sphere of influence scripts. make an informed decision when buying or selling a house. Love it Jennifer. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Where you make your list will depend on where you are in your business. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Good news! Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. And when he does, it feels like a natural segue, not an awkward script. Wonderful idea Jennifer and a wonderful post, and some great comments! Just never, ever assume. Once you feel like you have established a personal connection, ask them for a business card. It is also important for you to diversify your outlets. Pro Tip for Twitter: Always post local content with relevant local hashtags. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. You may be wondering if you should be spending money on buying new leads. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Love it Jennifer. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. This may also help you earn more business. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Do you know anyone who might be thinking of purchasing a home in the future? Therefore, you should try to attend networking events, even if they are virtual. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. WOW. Or, you may want to rent out a special menu for the evening. When they got the postcard, they called me. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. The more personal attention you give, the more theyll like and remember you. We have all been there. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. You can get his full briefing in this video. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. For example, you may want to host a simple summertime cookout. Check out our full list of Twitter dos and donts for real estate! Follow up with them after the event. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. SOI. saying thanks to those who have helped you attain success is a great way to foster more !! But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Do your prospects know? Human connection is in high demand. Great way to phrase the letter - saying thanks to the client is always a must! Be clear that you have no agenda. After youve sent the initial letter, be sure to stay in touch periodically. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Take Advantage of Direct Mail Marketing 6. It could even be that they are having some work done on their house and need some recommendations. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Let them know that this is good news for them as well as for you. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. But you cant be everywhere all the time. In todays market, there are many different lead sources you can use to grow your business. Listen P151 Marketing Mastermind 01 - Marketing vs . Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Your thoughts? There are so many ways for real estate agents to generate business. Go to your business page and click at the top where it says "Ad Center.". If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. First, it is important to take a look at a few statistics that highlight the current housing market. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). These are people that know you, and just because of that, you have some influence on them. You didnt think we were going to let you off the hook, did you? (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). You may think that you are so busy that you will never have time to go to another networking event. As a real estate professional, you have a lot of connections and vendors you know and trust. You can give them some references. Sample Influence Letter. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . I dont have any influence! I know thats what I thought the first time I heard it. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. When you send an email out, you can watch your results roll in. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Check out our tips for advertising on LinkedIn! Take Advantage of Social Media 3. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Are you sure you want to report this blog entry as spam? Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. It has success written all over it. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Any new listings that come onto the market will be instantly emailed to your buyer. on ActiveRain. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Something went wrong while submitting the form. This helps you get rid of any old contact information that is either incorrect or no longer in use. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Your way of handling the award was so tasteful. Then, you need to make sure that you pay special attention to your ideal client. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Its easy to neglect these tasks if you dont have a contact plan in place. When you target through every channel like this, you are in your SOIs brain. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1.